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A collective of creatives and tastemakers with a focus on music, fashion and lifestyle. K CAMP started RARE Sound as a hub to develop and support creatives and encourage collaboration across branding and entertainment mediums.

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K CAMP  is a multi-platinum recording artist currently signed to interscope. K CAMP is a proven trendsetter and hitmaker, emerging onto the national scene in 2014 with platinum hits “Money Baby” and “Cut Her Off”. K CAMP is a member of the 2015 XXL Freshman Class and has surpassed 1 Billion streams to date. K CAMP continues to evolve and light the way -- his blend of melody and verse is constantly emulated but never replicated.

K CAMP is a multi-platinum recording artist currently signed to interscope. K CAMP is a proven trendsetter and hitmaker, emerging onto the national scene in 2014 with platinum hits “Money Baby” and “Cut Her Off”. K CAMP is a member of the 2015 XXL Freshman Class and has surpassed 1 Billion streams to date. K CAMP continues to evolve and light the way -- his blend of melody and verse is constantly emulated but never replicated.

GENIUS  is a Jamaican born & Atlanta raised Disc Jockey. Over the past few years, Genius has evolved as one of the elite music curators in the Atlanta Hip Hop scene; helping break major artists such as 2 Chainz, Migos, & business partner, K Camp.  Today GENIUS is currently the CEO of Mixtape Monopoly, an Urban Digital Distribution, Marketing, & Management firm, and Operations Manager at RARE Sound. While serving in these roles, GENIUS has also managed to build a music career by independently distributing his own musical work, which has acquired millions of streams and views.

GENIUS is a Jamaican born & Atlanta raised Disc Jockey. Over the past few years, Genius has evolved as one of the elite music curators in the Atlanta Hip Hop scene; helping break major artists such as 2 Chainz, Migos, & business partner, K Camp.

Today GENIUS is currently the CEO of Mixtape Monopoly, an Urban Digital Distribution, Marketing, & Management firm, and Operations Manager at RARE Sound. While serving in these roles, GENIUS has also managed to build a music career by independently distributing his own musical work, which has acquired millions of streams and views.

Bobby Kritical  is a platinum-selling producer with production credits that include rap mainstays like Future, Gucci Mane, K Camp, Lil Wayne, Lil Uzi Vert, YFN Lucci and more.

Bobby Kritical is a platinum-selling producer with production credits that include rap mainstays like Future, Gucci Mane, K Camp, Lil Wayne, Lil Uzi Vert, YFN Lucci and more.

True Story Gee  is the first artist signed to the RARE Sound Label. First emerging onto the scene as a member of A1 SuperGroup - whose “Everywhere We Go” ft. K Camp made waves in southeast US markets. Now with a more mature sensibility musically, Gee has started to release new music gaining viral traction with Rare Sound debut mixtape Shannon's Boy. His Trap 4 Her mixtape released in February 2018 to acclaim reviews.

True Story Gee is the first artist signed to the RARE Sound Label. First emerging onto the scene as a member of A1 SuperGroup - whose “Everywhere We Go” ft. K Camp made waves in southeast US markets. Now with a more mature sensibility musically, Gee has started to release new music gaining viral traction with Rare Sound debut mixtape Shannon's Boy. His Trap 4 Her mixtape released in February 2018 to acclaim reviews.