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A collective of creatives and tastemakers with a focus on music, fashion and lifestyle. K CAMP started RARE Sound as a hub to develop and support creatives and encourage collaboration across branding and entertainment mediums.

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K CAMP  is a multi-platinum recording artist currently signed to interscope. K CAMP is a proven trendsetter and hitmaker, emerging onto the national scene in 2014 with platinum hits “Money Baby” and “Cut Her Off”. K CAMP is a member of the 2015 XXL Freshman Class and has surpassed 1 Billion streams to date. K CAMP continues to evolve and light the way -- his blend of melody and verse is constantly emulated but never replicated.

K CAMP is a multi-platinum recording artist currently signed to interscope. K CAMP is a proven trendsetter and hitmaker, emerging onto the national scene in 2014 with platinum hits “Money Baby” and “Cut Her Off”. K CAMP is a member of the 2015 XXL Freshman Class and has surpassed 1 Billion streams to date. K CAMP continues to evolve and light the way -- his blend of melody and verse is constantly emulated but never replicated.

Bobby Kritical  is a platinum-selling producer with production credits that include rap mainstays like Future, Gucci Mane, K Camp, Lil Wayne, Lil Uzi Vert, YFN Lucci and more.

Bobby Kritical is a platinum-selling producer with production credits that include rap mainstays like Future, Gucci Mane, K Camp, Lil Wayne, Lil Uzi Vert, YFN Lucci and more.

GENIUS  is a Jamaican born & Atlanta raised Disc Jockey. Over the past few years, Genius has evolved as one of the elite music curators in the Atlanta Hip Hop scene; helping break major artists such as 2 Chainz, Migos, & business partner, K Camp.  Today GENIUS is currently the CEO of Mixtape Monopoly, an Urban Digital Distribution, Marketing, & Management firm, and Operations Manager at RARE Sound. While serving in these roles, GENIUS has also managed to build a music career by independently distributing his own musical work, which has acquired millions of streams and views.

GENIUS is a Jamaican born & Atlanta raised Disc Jockey. Over the past few years, Genius has evolved as one of the elite music curators in the Atlanta Hip Hop scene; helping break major artists such as 2 Chainz, Migos, & business partner, K Camp.

Today GENIUS is currently the CEO of Mixtape Monopoly, an Urban Digital Distribution, Marketing, & Management firm, and Operations Manager at RARE Sound. While serving in these roles, GENIUS has also managed to build a music career by independently distributing his own musical work, which has acquired millions of streams and views.

True Story Gee  is the first artist signed to the RARE Sound Label. First emerging onto the scene as a member of A1 SuperGroup - whose “Everywhere We Go” ft. K Camp made waves in southeast US markets. Now with a more mature sensibility musically, Gee has started to release new music gaining viral traction with Rare Sound debut mixtape Shannon's Boy. His Trap 4 Her mixtape released in February 2018 to acclaim reviews.

True Story Gee is the first artist signed to the RARE Sound Label. First emerging onto the scene as a member of A1 SuperGroup - whose “Everywhere We Go” ft. K Camp made waves in southeast US markets. Now with a more mature sensibility musically, Gee has started to release new music gaining viral traction with Rare Sound debut mixtape Shannon's Boy. His Trap 4 Her mixtape released in February 2018 to acclaim reviews.